Lynden Consulting is a specialist marketing and communications company focused on the mature market. Our expertise is in the care and retirement living sector. Clients come to us for ideas and inspiration to create compelling marketing and communication strategies that achieve great results to develop and grow their business. Most consider us an extension of their team.


We work with a broad range of clients who deliver adult social care services and products, ranging from private, public and not-for-profit operators of retirement communities, extra care housing, assisted living, residential and nursing care, home care, day care and providers of specialist provision for adults and older people.

What we do

Whether you want to refocus your business or marketing strategy, launch a new offering or just need extra support to deliver a project, we help you move forward with confidence.

Increased use of digital and social in the mature market is changing the way businesses communicate and engage. We help you understand how to use these channels to improve the customer journey.

We use sales and marketing techniques sensitive to the care and retirement living sector to help you manage voids and maintain occupancy.

Communicating effectively with customers and employees is vital for any business. We develop compelling campaigns to influence how your audience think, feel and act.

Our expertise in brand building and reputation management will help enhance and protect your brand regardless of the nature or size of your organisation.

We've designed half-day workshops and intensive one day Masterclass training to help you improve your skills in marketing to the mature market.


Lynden Consulting is involved in a broad programme of events, exhibitions and specialists training throughout the year. If you would like to improve your marketing skills, or make sure you’re up-to-date with the latest best practice guidance, join one of our short workshops at the events listed below. For more intensive training, sign-up to our Masterclass programme by clicking here.

Managing voids and occupancy
Join us at this half-day workshop to learn how to 'sell' your care business to manage voids and occupancy.
Register your interest

Effective communications
Communicating effectively with service users, families, staff and stakeholders is vital for social care Providers. Learn how to engage and inspire your audience.
Register your interest

Brand and reputation management
Does branding matter in adult social care and what value does a strong brand have on your care business? Find out how to build a strong brand to remain competitive.
Register your interest

Managing voids and occupancy - masterclass
In this intensive full-day masterclass, we use practical work-based examples to help you embed a systematic approach to managing voids and occupancy in your business.

Register your interest

Digital marketing and social media
With the growing numbers of adults online it's essential your care business effectively engages with digital and social technologies. Find out how.
Register your interest


The UK population has been steadily getting older and this trend is projected to continue in the future. In 2016, there were 11.8 million people aged 65 years and over, representing 18% of the total population. Read more.

When it comes to marketing your business, getting to the right customers is essential to your success.

You may be familiar with the terms segmentation and targeting, but what does this mean to your business?

Read more.

Mobile marketing is well established and an essential element of a multichannel marketing strategy. However, many small and medium-sized businesses in the adult social care sector are yet to fully embrace the benefits of mobile marketing. Read more.


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