Lynden Consulting is a London-based specialist marketing and communications company focused on the mature market. Our expertise is in the care and retirement living sector. Clients come to us for ideas and inspiration to create compelling marketing and communication strategies that achieve great results to develop and grow their business. Most consider us an extension of their team.

COVID-19 - our response

We're delighted to be working with the Care Provider Alliance (CPA) and the National Care Forum in its work with the Department of Health and Social Care to manage the coordinated response of the care sector to the coronavirus pandemic in England. Visit the CPA website for the most up-to-date guidance and advice on COVID-19 to support your care service.  

Effective communication to staff, the people who use care services and their families during the pandemic is essential. For the latest tips and useful links to support your business click here.

How we can help

Whether you want to refocus your business or marketing strategy, launch a new offering or just need extra support to deliver a project, we help you move forward with confidence.

Increased use of digital and social in the mature market is changing the way businesses communicate and engage. We help you understand how to use these channels to improve the customer journey.

We use sales and marketing techniques sensitive to the care and retirement living sector to help you manage voids and maintain occupancy.

Communicating effectively with customers and employees is vital for any business. We develop compelling campaigns to influence how your audience think, feel and act.

Our expertise in brand building and reputation management will help enhance and protect your brand regardless of the nature or size of your organisation.

We've designed half-day workshops and intensive one day Masterclass training to help you improve your skills in marketing to the mature market.


We work with a broad range of clients ranging from private, public and not-for-profit operators of retirement communities, extra care housing, assisted living, residential and nursing care, home care, day care and providers of specialist provision for adults and older people.

Specialist training

 If you would like to improve your marketing and communication skills, or make sure you’re up-to-date with the latest best practice guidance, join one of our short workshops listed below. 

For more intensive training, sign-up to our Masterclass programme by clicking here.

Introduction to managing voids and occupancy
Join us at this half-day workshop to learn how to 'sell' your care business to manage voids and occupancy.
Register your interest

Effective communications
Communicating effectively with service users, families, staff and stakeholders is vital for social care Providers. Learn how to engage and inspire your audience.
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Brand and reputation management
Does branding matter in adult social care and what value does a strong brand have on your care business? Find out how to build a strong brand to remain competitive.
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Managing voids and occupancy - masterclass
In this intensive full-day masterclass, we use practical work-based examples to help you embed a systematic approach to managing voids and occupancy in your business.

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Digital marketing and social media
With the growing numbers of adults online it's essential your care business effectively engages with digital and social technologies. Find out how.
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Complementary discovery session

We offer all prospective clients a complementary discovery session as an opportunity for you to get to know us and for us to get to know you.

Through listening and talking through your requirements, we'll  let you know how we could help. You will be able to ask any questions you have and find out more about Lynden Consulting.

If you would like to book your complimentary discovery session, we'd love to hear from you.

Call us or complete the short contact form.

Schedule a call