Specialist training

We have developed a series of short training courses especially designed to support businesses within the mature market. Each of our courses provide a confidential place for delegates to learn, ask questions, share experiences and meet with peers. 

Half-day workshops

The half-day workshops provide a good overview on the subject topic and how it could be applied to your business setting. The workshops are held either in the morning or afternoon for a maximum of 4 hours to enable you to return to your workplace for the rest of the day.

Intensive Masterclass training

The full day Masterclass training is a more intensive training session. The course provides a more detailed insight into the subject and how it could be applied to your unique business situation. Course notes and handouts are provided for further reading and study.

Each course is interactive to help delegates gain the skills they need to market their business.

Delegates who have attended our specialist training programme say they felt inspired and motivated to turn the ideas gained on the course into workable action plans in their organisation.


"Thoroughly enjoyed the group discussions, sharing experiences and finding solutions. I would like to roll this out to my entire service."

Registered Care Home Manager, delegate on Masterclass training

Care Associations

We are able to deliver our half-day workshops on behalf of Care Associations who want to provide a greater level of support to their members. If you are a Care Association and are interested in incorporating our training courses into your events programme, please get in touch to discuss.

In-company bespoke training
If you are interested in Lynden Consulting providing a more bespoke training in your workplace, we are able to develop training specifically tailored to your requirements, or run one of our courses at your workplace. Please get in touch to discuss. 


"Edna has delivered presentations on ‘ Marketing in the Care Sector’ at networks for Registered Managers that I facilitate. I thought it was such interesting presentations and had very positive feedback from the managers that attended. Full of useful tips and ideas for the managers to take away and use in their services. Edna is friendly, knowledgeable and generous in sharing her ideas and resources."

Pia Rathje-Burton, Locality Manager (London and South East) Skills for Care

Our Masterclass courses


Marketing your social care business

Ambitious business owners know that good marketing is the key to business success. You will learn the essentials of marketing to help you understand how to apply the key principles to the social care market to improve your business performance. Register your interest.

Managing voids and occupancy

An intensive step-by-step training on the ‘sales and marketing’ process as it applies to the care and retirement living sector. We'll cover leads generation, conversion techniques, 'needs' based selling, pricing frameworks and effective negotiating techniques.

Register your interest.

Reputation management

Negative publicity can be damaging to a business reputation. Regardless of the nature or size of your business it’s important to build a strong brand. We'll cover the essentials of brand and reputation management, how to identify your niche and position your brand for success.
Register your interest.

Get to grips with digital and social

With the growing numbers of adults online, it’s essential your care business effectively engages with digital and social technologies. Learn how to develop a digital strategy for your business to improve the customer journey and decision-making process. 

Register your interest.

All delegates on our training receive a certificate of attendance on completion to contribute to ongoing professional development. 

Specialist training booking terms and conditions.

Speak to us today for a

full list of the topics we cover.