We’re often asked by our clients “how can my care business be distinguished from those of my competitors. What helps me to stand out and be competitive.”
Brand management is one of the most essential techniques that could be used to create such a distinction.
Great brands don't just happen. The process of building, maintaining, improving, and upholding a brand so that it’s associated with positive results requires expertise, planning and continuous innovation.
To build your brand you need to have an understanding of how your organisation is perceived in the marketplace by your customers, prospects, relatives and other key stakeholders. A strong brand will make sure your organisation stands out from the competition to have positive associations that keep customers loyal and committed.
Developing a good relationship with your target audience is essential for brand management and care and retirement living operators are only too aware of the need to do this well.
Our work to build your brand will involve a review of your organisation in detail to analyse features such as relevant market trends, the impact and reach of your operational activities, feedback from customers and staff, to help us understand the baseline of your brand perception, what makes your organisation unique and what strategies need to be in place to build a strong brand for your business.
We develop strategies that are built on a solid marketing foundation and focused on your core brand values.
We make use of the full range of marketing and communication techniques to create a distinctive brand identity that incorporates a strong narrative to get across your key messages, visual identity and creative assets.
Adopting a consistent and strategic approach in its application will raise your company profile and increase awareness of your brand.
“Edna was great to work with. She helped us put in place a strategy for
our marketing which
helped us be more consistent and ‘on message’, which we feel has had a great
influence on getting more coverage for our brand. Edna was and remains, very
responsive and proactive in helping us manage our marketing and was able to
understand the unique challenges we have as a social business.”
Tony Lowe, CEO Tapestry Care UK Ltd
All companies need to manage their reputation. Care businesses that operate in a regulated environment have come under intense scrutiny in the last few years, as high profile abuse cases, reports of poor care provision have come to the fore and challenged the credibility, safety and integrity of some businesses within the sector.
However, the pressure to manage reputation and have a strong brand is essential to successfully run any business. Yet we know that a good reputation can be damaged within minutes of a crisis situation, adversely impacting your financial performance.
Our expertise in reputation and crisis management will help protect your brand and provide you with the support you need to respond quickly and effectively to potentially damaging or unforeseen crisis.
We advise on many aspects of crisis management - from the development of specific procedures, contingency planning, communications and media relations - to make sure that your reputation is kept in tack when things go wrong.
Our practical approach will offer you an integrated solution to make sure that strategies work across all communication channels to include media, digital, social and print, so that a robust solution is in place to protect your brand and your reputation.
To discuss how we can help you to build a strong brand and protect your reputation, get in touch.