Case studies

 

Tapestry


Tapestry is an innovative social business and registered charity working to provide personalised and affordable care and support for adults and older people in their own homes. Tapestry is committed to supporting people to remain independent and live a positive and fulfilling life. Their services include homecare, foot care, wellbeing centres, dementia care and advisory service, and an unrivalled food service.

Challenge:

Tapestry like many other social care providers has experienced the challenges faced in the social care sector with reduced block contracts and budgetary constraints, alongside growing demand for care and support services and escalating costs.

As a forward-looking social enterprise business and a reputable provider in its community, Tapestry has structured its operations to  develop care packages that are comprehensive and innovative to meet people’s changing needs, whilst remaining at the forefront of development in its services to adults and older people.

Solution:

We are working with the Tapestry executive team to develop a comprehensive multi-channel marketing and communications plan. This includes helping the team to understand the private social care market and the opportunities it presents.

We are also contributing to the formulation of its care packages to make sure that they aid targeting and segmentation to differentiate the Tapestry offer and to effectively market their services so that they can remain competitive.

 

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