Case studies

 

Kingsbury Hill Fox


Philip Mickelborough is a health and social care consultant and founder of Kingsbury Hill Fox. Philip has written 15 editions of his annual market report on integrated housing and care. In addition, Philip has also written 12 editions of his annual market report on homecare, meals service and day care, the most recent being Domiciliary Care UK Market Report 2013. The reports are valuable resources providing key insights and market intelligence.


Challenge:

His Extra Care, Assisted Living & Retirement Communities 15th edition market report was published by Kingsbury Hill Fox in July 2017 having being published in 14 previous editions by LaingBuisson. As a key industry resource, Lynden Consulting was tasked to generate publicity for the report ‘s availability using PR to the media and potential buyers from across the adult social care sector.


Solution:

We identified key media outlets and wrote an engaging press release to raise awareness of the publication and its key findings. Providing a press office function we were delighted to have secured PR coverage in printed and online coverage to include The Guardian newspaper and Care Home Professional, driving awareness of the report’s key messages.

 

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