Masterclass programme

The masterclass programme has been specifically designed to support businesses within the health and adult social care sector to improve their marketing capabilities to support business growth and development.


They provide a confidential place for delegates to learn and develop their marketing and communication skills, ask questions, share experiences and meet with peers.

Delegates say they feel inspired and motivated with new ideas to turn into action plans after attending one of these masterclasses.


The masterclasses are available to private, public, not-for-profit and social enterprise businesses. This includes operators of retirement living communities, extra care housing, residential and nursing care, outreach, day care, intermediate care, home care, and specialist provision for adults and older people.

All delegates will receive a certificate of attendance on completion.
Lunch and refreshments provided.


9 May 2018

In this practical and interactive workshop you will develop an understanding of the essentials of marketing to gain the core skills you need to market your business and create a competitive advantage.

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28 February 2018

Research shows that organisations able to influence the customer experience generally perform better than those that don’t.

But how do you create that all important customer experience in your social care business?

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10 April 2018

This one-day masterclass provides a comprehensive overview of the sales process and how to apply it in a social care setting. Learn the secrets of how to ‘sell’ effectively, build the loyalty of existing customers and find more clients.

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21 March 2018

Great brands don’t just happen, it takes planning, continuous innovation and expertise. A company’s brand can be a key differentiator in the marketplace.


Regardless of the nature and size of your organisation, it’s important to invest in building a strong brand to define your niche and help you stand out from the crowd.

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