Marketing your social care business - 1 day

Date: Register your interest

Ambitious business owners know that good marketing is the key to business success. With the challenges gripping the sector, if you manage a social care business and need to learn more about effective marketing then this masterclass is for you.


In this practical and interactive workshop you will develop an understanding of the essentials of marketing to gain the core skills you need to market your business and create a competitive edge.


You will learn the vital role of your customer in marketing planning, gain practical skills for building a growth focused marketing strategy and develop an understanding on how to use different marketing channels to grow your business.


What this masterclass will cover

Key learning outcomes:

  •  Understand the social care market, trends and characteristics and how it impacts your marketing planning.
  • Identify your customers and learn different techniques to target them more effectively.
  • Gain valuable insight into what customers want from services to help you create an appealing offer.
  • Learn how to use different marketing activities and tactics – from social media to PR, advertising and more - to grow your business and build your brand, including an overview of GDPR.
  • Discover how your existing customers can help you to grow your business.

We’ll use your business and those of other participants as real life case studies so you understand how marketing strategies can specifically apply to you.

Who should attend?

This masterclass is for owners/managers, marketing professionals who want to specialise or improve their knowledge, or anyone with an interest in marketing in the social care sector. You’ll leave the workshop with a comprehensive introduction to marketing and its main principles, including a range of tools and techniques you can start using straight away to improve your competitiveness.

London TBC

Time: 10am - 4pm

See booking terms and conditions here.



“Enjoyable and helpful training. I found all the topics covered relevant.”

“Thoroughly enjoyed the group discussions, sharing experiences and finding solutions. I would like to roll this out to my entire service.”

“I found the whole day very useful as I am fairly new in post.”

“I found the whole workshop was excellent and had a fantastic day, thank you.”


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