Date: 21 March 2018
Great brands don’t just happen, it takes planning, continuous innovation and expertise. A company’s brand can be a key differentiator in the marketplace. Regardless of the nature and size of your organisation, it’s important to invest in building a strong brand to define your niche and help you stand out from the crowd.
Some good brands have developed by chance, but great brands haven’t. A well-designed brand can often be one of the most valuable assets a company can own and this is often guided by a well-thought out brand strategy, which adapts over time and to its operating environment.
Key learning outcomes:
This masterclass will help you learn how to build your business brand and is especially useful for business owners, executives, marketing professionals and employees looking to understand the importance of a strong brand for business growth. It’s also useful for operators wishing to turnaround failing services with a negative public image.
45 Russell Square
London WC1B 4JP
“I found the whole workshop was excellent and had a fantastic day, thank you.”
"I most enjoyed the session on branding principles and creating brand value through the customer experience. I've got some great ideas to put into action."
"Great day, thoroughly enjoyed it. I know more now about managing a brand then I did before and feel more confident in putting together a brand strategy that will work for our business. Thank you."