Creating brand value - 1 day

Date: Register your interest

Great brands don’t just happen, it takes planning, continuous innovation and expertise. A company’s brand can be a key differentiator in the marketplace. Regardless of the nature and size of your organisation, it’s important to invest in building a strong brand to define your niche and help you stand out from the crowd.


Some good brands have developed by chance, but great brands haven’t. A well-designed brand can often be one of the most valuable assets a company can own and this is often guided by a well-thought out brand strategy, which adapts over time and to its operating environment.


What this masterclass will cover

Key learning outcomes:

  • Branding principles, benefits and the planning process.
  • How to identify your niche and position your brand in the marketplace.
  • How to develop a strong brand identity.
  • Marketing communications initiatives to build your brand, including PR, social media and more.
  • Reputation management, including managing bad publicity when things go wrong.
  • Your brand and the customer experience.

Who should attend this course?

This masterclass will help you learn how to build your business brand and is especially useful for business owners, executives, marketing professionals and employees looking to understand the importance of a strong brand for business growth. It’s also useful for operators wishing to turnaround failing services with a negative public image.


London TBC

Time: 10am - 4pm

Register your interest

See booking terms and conditions here.


“I found the whole workshop was excellent and had a fantastic day, thank you.”

"I most enjoyed the session on branding principles and creating brand value through the customer experience. I've got some great ideas to put into action."
"Great day, thoroughly enjoyed it. I know more now about managing a brand then I did before and feel more confident in putting together a brand strategy that will work for our business. Thank you."


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