Blog

A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy. Social care businesses tend to do fewer marketing audits than most other sectors.

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Remarketing can help you maintain a connection with potential customers who have visited your website but haven’t made contact. Incorporating remarketing in your promotion plan means you can position adverts in front of website visitors ...

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Mobile marketing is well established and an essential element of a multichannel marketing strategy. However, many small and medium-sized businesses in the adult social care sector are yet to fully embrace the benefits of mobile marketing.

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This page explains some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.

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When social care businesses want to generate leads - video wouldn’t be the first option to spring to mind. Using video connects the viewer to your social care setting, supporting the decision making process.

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Planning consultations are a must for any organisation undertaking a new development. Here are our top tips on the benefits of starting your marketing planning early so you can take control of the entire sales and marketing process from the outset.

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This page aims to explain some of the common phrases and acronyms used within adult social care and the marketing profession to help you understand the references and how it applies.

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Many people assume that marketing is just about advertising or selling, but this is not entirely true. Marketing is a management discipline and is based on thinking about the business in terms of customer needs and their satisfaction.

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Sector specific events are a great way to get up-to-date with developments, hear from experienced speakers on latest research and trends, meet providers and suppliers, and network with peers. Here's our top tips to make the most of your visit.

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As the UK population ages, the number of older people living on their own and requiring formal care is increasing. This has prompted the need for more appropriate housing options for older people that enable them to live independently

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