Blog

Competitions and Market Authority (CMA) issued guidance to UK Care Home Providers for older people, setting out consumer law obligations to protect residents, prospective residents and their representatives when using care services.

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We have recently launched a new brand identity, redesigned logo, and website. These changes come at a time when as a company we are evolving our service offerings and expanding our reach.

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You may be familiar with the terms segmentation and targeting, but what does this mean to your business? Why is it important to segment and target, particularly if your operating in the care and retirement living sector?

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Having studied a Diploma in Person Centred Care, by Dementia Care Matters a few years ago, I felt compelled this year to become a Dementia Friends Champion. Although I’ve worked in the sector for many years

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As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent. Done well, it will give you clarity on how your brand is perceived in comparison

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The launch of the NHS 10 year plan on 7th January 2019 was a positive focus on health and wellbeing to start the New Year. The Plan sets out strategic steps to improve the health and wellbeing of the UK population and indeed the health service.

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Christmas is a great time for togetherness, even in a professional context. A time when we can engage with our colleagues on a more informal basis. Here are some ideas for some festive fun.

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I was impressed to see at a recent event the progress that is being made in the use of virtual reality in health and adult social care. As is the case in most other sectors, advancement is still in the early stages

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Research has indicated that people over 65 years do not think they are adequately served by businesses, retailers and manufacturers. What steps can organisations take to more effectively reach this market.

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