Blog

Dementia Friends

Having studied a Diploma in Person Centred Care, by Dementia Care Matters a few years ago, I felt compelled this year to become a Dementia Friends Champion. Although I’ve worked in the sector for many years

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Brand perception survey

As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent. Done well, it will give you clarity on how your brand is perceived in comparison

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The NHS 10 year plan

The launch of the NHS 10 year plan on 7th January 2019 was a positive focus on health and wellbeing to start the New Year. The Plan sets out strategic steps to improve the health and wellbeing of the UK population and indeed the health service.

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Marketing audits know-how

A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy. Social care businesses tend to do fewer marketing audits than most other sectors.

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Remarketing

Remarketing can help you maintain a connection with potential customers who have visited your website but haven’t made contact. Incorporating remarketing in your promotion plan means you can position adverts in front of website visitors ...

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Mobile marketing

Mobile marketing is well established and an essential element of a multichannel marketing strategy. However, many small and medium-sized businesses in the adult social care sector are yet to fully embrace the benefits of mobile marketing.

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