About us

Marketing expertise

Why every growing business needs marketing expertise

If you are a growing business looking to expand and increase your business performance, then you should consider working with a specialist marketing company.

Clients come to us for ideas and inspiration to create compelling marketing and communication strategies that achieve great results. Most consider us an extension of their team.

We do not offer a ‘one size fits all’ approach. We believe in finding out what makes your company tick. Whatever type of organisation you are, we work with you to develop bespoke strategies to help achieve your business goals.

Our work with care and retirement living operators includes private, public and not-for-profit operators of retirement communities, extra care/assisted living housing, residential and nursing care, home care, day care and providers of specialist provision for adults and older people.

What makes us unique is our extensive knowledge and experience of the mature market, and our specialism of the care and retirement living sector.


Our approach

We work closely with executives and managers to develop and implement multichannel marketing plans that combine strategy, creativity with tangible outcomes.

We can be as hands-on or hands-off as you want. Either way, you will benefit from our practical, honest and collaborative way of working, through our commitment to helping you achieve your business goals.

All the work we do operates within our values framework to make sure you receive the highest service at all times:

Passion – we work with integrity, passion and commitment to deliver on what we promise.
Value added – we make sure our service adds value by offering cost-effective solutions.
Quality outcomes– we help you deliver quality outcomes to your customers and stakeholders.

Edna Petzen, Director

Edna Petzen is the founder and director at Lynden Consulting. Edna is a Fellow of the Chartered Institute of Marketing and Chartered Marketer, and also Accredited PR Practitioner of the Chartered Institute of Public Relations.

Edna has over 20 years experience working across health and adult social care with more than eight years at strategic and operational leadership at a national provider of care and retirement living services.

Edna brings a wealth of experience and expertise in business management, marketing and communications and is known for her passion, high energy, results orientation and ability to help people solve their own problems.

Working with all size facilities, Edna has effectively diagnosed business problems and will engage in open and honest conversations. She presents practical solutions based on the capabilities of her clients to implement a sustainable outcome.

Edna is also a trustee at Life Opportunities Trust - a not-for-profit provider offering housing and support to people with learning disabilities; and NDTi - an organisation working with people at risk of exclusion due to age or disability.


Rae Lonsdale, Business Support

Rae is an experienced business owner and a committed lifelong learner. A certified Scrum master and product owner as well as Google digital marketing certification.

She fulfilled a personal goal of retraining in Adult Social Care and has worked hands-on in the sector. Her combined knowledge and experience means she is well placed to support Lynden Consulting in reaching our own strategic goals.

Rae dots the I's and crosses the T's, ensuring attention to detail in all our digital communications for internal and external stakeholders.