About us

Edna Petzen, Director

Edna Petzen is the founder and director at Lynden Consulting. Edna is a Fellow of the Chartered Institute of Marketing and Chartered Marketer, and also Accredited PR Practitioner of the Chartered Institute of Public Relations.

Edna has over 20 years experience working across health and adult social care in private and voluntary sectors. With more than eight years of strategic and operational leadership as Assistant Director Marketing and Service Improvement at a national provider of adult social care services.

Edna brings a wealth of experience and expertise in business management, marketing and communications and is known for her passion, high energy, results orientation and ability to help people solve their own problems.

Working with all size facilities, Edna has effectively diagnosed business problems and will engage in open and honest conversations. She presents practical solutions based on the capabilities of her clients to implement a sustainable outcome.

Edna is also a trustee at Life Opportunities Trust - a not-for-profit provider offering housing and support to people with learning disabilities; and NDTi - an organisation working with people at risk of exclusion due to age or disability.


Rae Lonsdale, Business Support

Rae is an experienced business owner and a committed lifelong learner. A certified Scrum master and product owner as well as Google digital marketing certification.

She fulfilled a personal goal of retraining in Adult Social Care and has worked hands-on in the sector. Her combined knowledge and experience means she is well placed to support Lynden Consulting in reaching our own strategic goals.

Rae dots the I's and crosses the T's, ensuring attention to detail in all our digital communications for internal and external stakeholders.