About us

Lynden Consulting is a marketing and communications company working with health and adult social care businesses develop marketing strategy, build and protect their brand, improve performance and achieve communication excellence.

We work with private, public, not-for-profit and social enterprise businesses. This includes operators of retirement living communities, extra care housing, residential and nursing care, outreach, day care, intermediate care, home care, and specialist provision for adults and older people.

We tailor our service to address your unique requirements and provide expertise to support strategy development and implementation across all of our service areas. 

We can help you to solve problems and get results in a way that appreciates the challenges you are facing, because we have been there. 

From our extensive experience working with various businesses within the sector, we have developed a series of comprehensive training programmes especially designed to support health and adult social care organisations

improve their marketing capabilities to support their business growth and development. Find out more about the courses available.

In-house training

If you are interested in Lynden Consulting providing training to your workplace, we may be able to run one of our courses or develop a bespoke training programme just for you. Get in touch to discuss your requirements.

Get in touch if you would like further information on how we can help.


Edna Petzen, Director

Edna Petzen is the founder and director at Lynden Consulting. Edna is a Fellow of the Chartered Institute of Marketing and Chartered Marketer, and also Accredited PR Practitioner of the Chartered Institute of Public Relations.

Edna has over 20 years experience working across health and adult social care in private and voluntary sectors. With more than eight years of strategic and operational leadership as Assistant Director Marketing and Service Improvement at a national provider of adult social care services.

Edna brings a wealth of experience and expertise in business management, marketing and communications and is known for her passion, high energy, results orientation and ability to help people solve their own problems.

Working with all size facilities, Edna has effectively diagnosed business problems and will engage in open and honest conversations. She presents practical solutions based on the capabilities of her clients to implement a sustainable outcome.

Edna is also a trustee at Life Opportunities Trust - a not-for-profit provider offering housing and support to people with learning disabilities to enable them to achieve greater independence; and NDTi - an organisation working with people at risk of exclusion due to age or disability to live the life they choose.

To get in touch:

Email: epetzen@lyndenconsulting.com

Phone: 07397 158596