Marketing planning

Marketing covers a wide range of skills and expertise, using both traditional and new media channels. From strategic marketing input at board level, to practical hands-on support to implement the marketing plan.

Every business needs to engage in some form of marketing in order to operate successfully, and this is also true for organisations working in the care and retirement living sector.

Planning your marketing is essential if your business is to expand its client base, understand its customers and how to develop products and services that are right for their needs. 

The marketing planning process should be strategic and align with your overall business goals. Your marketing plan should be clear on who your target audience is and how to reach and communicate with them, in a way that gives you competitive advantage.

From the outset our approach is to gain an understanding of the challenges you face, the context and the environment in which you operate and your desired outcome.

We inject our expertise to bring a fresh approach that develops integrated marketing strategies to grow your business.

We advise on a broad range of marketing strategies and help you to plan for its development. Our extensive experience of multichannel marketing ensures that we work with you to put the plan in place and measure its outcome to make sure you achieve your goals.

Are you ready to make marketing work harder for you? Take advantage of our complementary discovery session to find out how we can help you.


“Having Edna on board is like having a one-woman marketing team. She has a compelling combination of big ideas and attention to detail, which means that she just cracks on and makes things happen – big things.”

Honor Barratt, Managing Director at Birchgrove

“Edna was great to work with. She helped us put in place a strategy for our marketing which helped us be more consistent and ‘on message’, which we feel has had a great influence on getting more coverage for our brand. Edna was and remains, very responsive and proactive in helping us manage our marketing and was able to understand the unique challenges we have as a social business.”

Tony Lowe, CEO Tapestry Care UK Ltd