Blog

Having studied a Diploma in Person Centred Care, by Dementia Care Matters a few years ago, I felt compelled this year to become a Dementia Friends Champion. Although I’ve worked in the sector for many years

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As part of our marketing audit series, this month we’re looking at the Brand Perception Survey. How people perceive your organisation, good, bad or indifferent. Done well, it will give you clarity on how your brand is perceived in comparison

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The launch of the NHS 10 year plan on 7th January 2019 was a positive focus on health and wellbeing to start the New Year. The Plan sets out strategic steps to improve the health and wellbeing of the UK population and indeed the health service.

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Christmas is a great time for togetherness, even in a professional context. A time when we can engage with our colleagues on a more informal basis. Here are some ideas for some festive fun.

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I was impressed to see at a recent event the progress that is being made in the use of virtual reality in health and adult social care. As is the case in most other sectors, advancement is still in the early stages

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Research has indicated that people over 65 years do not think they are adequately served by businesses, retailers and manufacturers. What steps can organisations take to more effectively reach this market.

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A marketing audit is an in-depth review of your organisation’s marketing plan to determine how effective it is at supporting your vision, mission and strategy. Social care businesses tend to do fewer marketing audits than most other sectors.

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Remarketing can help you maintain a connection with potential customers who have visited your website but haven’t made contact. Incorporating remarketing in your promotion plan means you can position adverts in front of website visitors ...

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Mobile marketing is well established and an essential element of a multichannel marketing strategy. However, many small and medium-sized businesses in the adult social care sector are yet to fully embrace the benefits of mobile marketing.

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